Best AEO Tracking Tools in 2026: 7 Platforms Compared

Profound is the benchmark name in AI visibility, used by large brands to track how they appear across AI answers. Its prompt data shows which questions real users ask in a category, and its agent analytics show how AI crawlers visit your site, which helps teams connect visibility to site changes.

The catch is price transparency. Profound now offers a free trial with custom enterprise pricing rather than a published monthly plan, so budget holders should request a quote based on engines and prompt volume. For an enterprise team that reports AI visibility to leadership, that depth is worth it; for a small site, a cheaper tracker may cover the essentials.

Peec AI focuses on doing the core job well: tracking prompts, citations and sentiment across AI engines, with competitor comparisons and alerts when visibility drops. Its interface is clean enough for agency reporting, and geography breakdowns help teams that operate in more than one market.

Starting at around $95 per month, it is one of the more accessible serious options, though entry plans cover fewer engines than the full enterprise tier. For agencies running several client brands, Peec is a practical middle ground between budget trackers and enterprise suites.

Scrunch covers the full loop from monitoring AI answers to auditing your site for AI readiness and checking how agents experience your pages. That breadth suits technical marketing teams that want to act on findings, not just read reports, and its Sitecore ownership gives larger buyers confidence in its future.

The starting price of around $250 per month billed yearly puts it above budget tools, and small sites may not use the deeper features. For mid-market and enterprise teams that treat AI visibility as a channel to manage, Scrunch is one of the strongest shortlist options.

AthenaHQ stands out for what it watches: not just whether your brand appears, but how AI systems describe it, including sentiment shifts, crisis signals and hallucinations that misstate facts about your products. That focus matters for brands where a wrong AI answer can cost trust or sales.

It also connects with GA4, Search Console and Shopify, tying AI visibility to traffic and store data. Pricing is less public than rivals, so expect a demo and quote. For revenue-focused teams worried about brand accuracy, AthenaHQ deserves a look alongside the bigger names.

Otterly AI is the cheapest credible entry point for AI visibility, starting at around $29 per month with several engines included. It tracks brand mentions and citations across AI answers daily, which is enough for a small business that mainly wants to know whether it shows up and how that changes week to week.

It lacks the depth of Profound or Scrunch on prompt demand and enterprise reporting, and agencies with many clients may outgrow it. But as a first AEO tool, it is easy to justify, and its low price makes it a good way to learn what AI visibility data actually looks like before spending more.

Goodie aims beyond monitoring: it measures AI visibility, recommends optimizations, and ties results back to outcomes, which is why enterprise buyers rate it highly in 2026 comparisons. Its core plan starts at around $295 per month billed yearly, with up to 14 engines on enterprise plans.

That price puts it out of reach for hobby sites, and small teams may find the execution layer more than they need at first. For brands treating AI search as a core growth channel with budget to act, Goodie is one of the most complete options on this list.

If your team already lives in Semrush, its AI Visibility Toolkit is the lowest-friction way to add AEO tracking. It reports AI mentions and citations per domain alongside the keyword, backlink and traffic data your team already uses, so AI visibility joins existing reports instead of living in a separate tool.

The toolkit is priced from around $99 per month per domain as an add-on, with prompt limits on entry tiers. It is less specialized than Profound or Scrunch, but for SEO teams that want one workflow, that integration is a genuine advantage.