| Product | Ideal for | Price from | Free version | |
|---|---|---|---|---|
| AI visibility tracking | See website | Free trial | Visit | |
| AI search analytics | See website | Free trial | Visit | |
| AI search monitoring | See website | Free trial | Visit | |
| SEO plus AI mode | See website | Yes | Visit | |
| Brand and AI tracking | See website | Yes | Visit | |
| AI optimisation | See website | Free trial | Visit | |
| AI visibility scores | See website | Free trial | Visit | |
| AI search tracking | See website | Free trial | Visit |
AI mode checking tools monitor whether and how your brand, products and content appear in AI powered search experiences, including Google AI Mode, Google AI Overviews and chatbot answers from ChatGPT, Perplexity and others. We compared official feature pages, pricing and public reviews to find tools that still offer AI visibility tracking in October 2026. This category overlaps heavily with LLM SEO tools, so several names appear in both lists, since the same platform often covers both jobs.

Ideal for: AI visibility tracking

Profound tracks brand visibility across AI search experiences, including AI Mode style answers, with citation analysis that shows which sources AI tools cite and why competitors appear more often. Its conversation insights help teams understand the questions that drive AI mentions, which is useful for content planning. For brands that need deep AI visibility data, Profound is a leading choice.
Pricing is aimed at agencies and larger brands, with trials for evaluation, and metrics in this new category evolve quickly, so use Profound for trends rather than single snapshots. Set up prompt lists that reflect real customer questions, since the prompts you track decide what the dashboard actually measures.

Ideal for: AI search analytics

Peec AI offers clean analytics for AI search visibility, with prompt tracking, brand scores and recommendations for improving citations. Its dashboards are easy to share with stakeholders, which helps marketing teams report AI performance without technical detail. Peec AI tracks changes over time, so you can see whether content updates improve AI mentions.
Pricing is aimed at teams and agencies, with trials available, and coverage varies by region, so check that your key AI platforms and markets are covered. For a straightforward AI mode checking tool with actionable recommendations, Peec AI is a strong option.

Ideal for: AI search monitoring
Otterly.AI monitors AI search results for brand mentions, prompts and citations, with a simple setup that small teams can start quickly. Its reports focus on practical visibility changes over time, rather than complex enterprise analytics, which suits agencies and brands that want monitoring without a large platform. Prompt lists can be tailored to your products and categories.
Coverage varies by AI tool, so test Otterly.AI for your most important prompts and platforms before committing. Pricing is aimed at teams, with trials available, and it sits between free SEO add ons and enterprise AI platforms in both price and depth.

Ideal for: SEO plus AI mode
Semrush's AI Toolkit adds AI search and AI Mode style tracking to its SEO platform, letting teams compare AI visibility with rankings, backlinks and content performance in one place. That integration is valuable for SEO teams that already use Semrush, since AI visibility becomes part of existing reporting rather than a separate dashboard. Free tier access lets you test basic AI features.
Depth is less than dedicated AI platforms, and AI features are an add on with plan based pricing, so brands that need detailed citation analysis should compare Semrush with Profound or Peec AI. If you already pay for Semrush, start with its AI Toolkit before buying a separate tool.

Ideal for: Brand and AI tracking
Ahrefs Brand Radar tracks brand mentions, including AI related mentions, and integrates with Ahrefs' keyword, backlink and audit data. That combination helps SEO teams see how brand authority, links and AI visibility interact, and Ahrefs' large index gives broad web coverage. For teams already on Ahrefs, Brand Radar adds AI tracking without a new vendor.
AI Mode specific depth is thinner than dedicated tools, and features are still evolving, so large brands with heavy AI visibility needs should test Ahrefs alongside a dedicated platform. For brand monitoring plus SEO in one tool, Ahrefs Brand Radar is efficient.

Ideal for: AI optimisation
Scrunch AI goes beyond tracking to recommend optimisations for AI search, including content gaps, citation opportunities and structured data improvements. That action focus suits agencies and brands that want to improve AI Mode visibility, not just measure it, and its agency features support multiple clients. Recommendations are prioritised, which helps teams decide what to fix first.
Pricing is quoted, and AI optimisation advice is still evolving, since AI ranking factors are less settled than traditional SEO. Use Scrunch AI recommendations as tests, measure citation changes over weeks, and combine AI optimisation with solid traditional SEO and content quality.

Ideal for: AI visibility scores
Goodie AI provides clear AI visibility scores, prompt tracking and citation analysis across major AI platforms, with simple reporting for marketing teams. Its scores help stakeholders grasp AI performance quickly, while citation details show which sources AI tools prefer. That clarity is useful in a category where metrics can feel technical and abstract.
As a newer tool, Goodie AI's metrics and coverage are still evolving, and pricing is aimed at teams with trials for evaluation. For a simple AI mode checking tool that reports visibility clearly, Goodie AI is worth a trial alongside Peec AI and Otterly.AI.

Ideal for: AI search tracking
ZipTie.dev tracks AI search visibility for brands, with prompt monitoring and reporting designed for agencies and marketing teams. Its focus on practical tracking, rather than enterprise analytics, suits teams that want to know whether their brand appears in AI answers for key prompts and how that changes over time. Agency features help manage multiple brands.
As a newer tool, ZipTie.dev's coverage varies by AI platform, so test it for your key prompts before committing, and pricing is aimed at teams with trials available. For a focused AI search tracker, ZipTie.dev is a credible option to compare with Otterly.AI and Goodie AI.
We compared official feature pages, pricing pages and public reviews, and we only included tools that still offer AI search or AI Mode tracking in October 2026. We favoured tools that track multiple AI platforms, analyse citations and offer prompt level reporting, and we noted where a tool is a dedicated AI platform versus an SEO add on, since that difference affects depth, price and reporting.
Track a small, realistic set of prompts that reflect what customers actually ask, such as product comparisons, how to guides and category questions, rather than hundreds of vague keywords. Record visibility over weeks, since AI answers vary by prompt wording, location, model version and time, and a single check can mislead. Note which sources are cited, not just whether your brand appears, since citation patterns reveal what content AI tools trust.
Improve visibility by creating clear, comprehensive, up to date content that directly answers those prompts, with structured data, headings and citations to reputable sources. Build brand authority through quality backlinks, reviews and mentions, and keep key pages fresh, since AI tools favour current, authoritative content. Measure changes after content updates, and do not expect instant results, since AI visibility shifts gradually.
An AI mode checking tool tracks whether your brand appears in AI powered search, such as Google AI Mode, AI Overviews and chatbot answers, and which sources are cited. It helps brands understand AI visibility beyond traditional search rankings.
Profound is best for deep AI visibility tracking, Peec AI and Otterly.AI offer strong mid market options, and Semrush and Ahrefs add AI features to existing SEO tools. Choose based on depth, price and whether you already use an SEO platform.
They overlap heavily, since both track AI search visibility and citations. AI mode checking focuses on Google AI Mode and AI Overviews specifically, while LLM SEO covers chatbots more broadly, but many tools cover both.
You can manually ask AI tools about your brand for free, and Semrush and Ahrefs offer free or trial AI features. Dedicated tracking tools are usually paid, with trials for evaluation.
AI answers change frequently, based on prompt wording, location, model updates and new content, so track trends over weeks rather than single answers. A brand that appears today may not appear tomorrow for the same prompt.