Best ai mode tracking software in 2026: 8 Options Compared
- Peec AI and Profound lead on dedicated AI search tracking, while Otterly is the budget dedicated option.
- Semrush and Ahrefs suit teams already paying for SEO suites who want AI visibility added.
- Scrunch suits enterprise teams, while Rankshift suits agencies tracking many clients.
- Confirm the plan covers Google AI Mode, not only AI Overviews, since the two are tracked differently.
Quick comparison
| Product | Ideal for | Price from | Free version | |
|---|---|---|---|---|
 Peec AI | dedicated AI search tracking for brands | $95 per month | No | Visit |
 Otterly | budget AI visibility tracking | $29 per month | Yes | Visit |
 Profound | enterprise AI search optimisation | $99 per month | No | Visit |
 Scrunch | enterprise AI search and customer insights | $250 per month | No | Visit |
 Semrush | SEO suites adding AI visibility | See website | No | Visit |
 Ahrefs Brand Radar | SEO suites adding brand AI tracking | $199 per month | No | Visit |
 Nightwatch | rank tracking with AI search features | See website | No | Visit |
 Rankshift | agency AI visibility tracking | See website | No | Visit |
The best ai mode tracking software
Here is our shortlist for best ai mode tracking software, ordered from the most broadly useful picks to the more specialised ones. Every entry below is a real product you can sign up for or buy today, with pricing taken from the vendor site or app store listing where we could verify it.
Peec AI
Ideal for: dedicated AI search tracking for brands
This one is aimed at dedicated AI search tracking for brands. Peec AI is a dedicated AI search tracker that monitors brand mentions, citations and sentiment across AI Overviews and AI Mode, with competitor tracking and clean reports. Plans start at $95 a month.
There is no free plan, and the price is higher than Otterly. For brands whose visibility now lives in AI answers, its dedicated focus is the point.
- Tracks AI Overviews and AI Mode mentions
- Brand and competitor tracking
- Clean reports
- No free plan
- Higher price than Otterly for small teams
Otterly
Ideal for: budget AI visibility tracking
Think of Otterly as the pick for budget AI visibility tracking. Otterly tracks brand visibility in AI Overviews and chatbots from $29 a month, with weekly reports and a free tier for testing. It suits small teams and agencies that want AI tracking without enterprise pricing.
Depth and prompt libraries are thinner than Peec or Profound on starter plans. For budget AI tracking, it is the best entry point.
- Low price at $29 a month
- Tracks AI Overviews and chatbots
- Weekly reports
- Less depth than enterprise tools
- Smaller prompt libraries on starter plans
Profound
Ideal for: enterprise AI search optimisation
For enterprise AI search optimisation, Profound deserves a close look. Profound tracks how AI answers talk about your brand at conversation level, with prompt and topic analysis that shows which questions trigger your mentions. Plans start at $99 a month.
There is no free plan, and costs grow with usage. For enterprise teams building an AI search strategy, its conversation-level view is distinctive.
- Conversation-level tracking
- Prompt and topic analysis
- Enterprise reporting
- No free plan
- Price grows with usage and seats
Scrunch
Ideal for: enterprise AI search and customer insights
This is the option we would point enterprise AI search and customer insights toward first. Scrunch combines AI search analytics with customer insights, tracking how personas encounter your brand in AI answers. Plans start at $250 a month with enterprise support.
The starting price makes it overkill for small teams. For enterprises that need persona-level AI insight, it is a strong platform.
- AI search analytics plus customer insights
- Persona-based tracking
- Enterprise support
- High starting price
- Overkill for small teams
Semrush
Ideal for: SEO suites adding AI visibility
Semrush earns its place here for SEO suites adding AI visibility. Semrush adds an AI Visibility toolkit to its full SEO suite, so teams already paying for keyword, rank and audit tools can add AI mention and citation tracking without a separate vendor. AI tool pricing varies by plan.
AI features sit as add-ons inside a broad suite, so dedicated AI trackers may go deeper. For SEO teams, the single-suite convenience is the draw.
- AI Visibility toolkit inside a full SEO suite
- Keyword, rank and site audit tools
- Large data set
- AI features are add-ons to a broad suite
- Pricing is quote-based for some AI tools
Ahrefs Brand Radar
Ideal for: SEO suites adding brand AI tracking
If your shortlist is built around SEO suites adding brand AI tracking, start with Ahrefs Brand Radar. Ahrefs Brand Radar tracks brand mentions and citations in AI search, sitting inside the Ahrefs suite of backlink, keyword and audit tools. The Brand Radar add-on starts at $199 a month on top of an Ahrefs plan.
It is an add-on cost on top of an already paid suite, which makes the total high for small teams. For Ahrefs users, it keeps AI tracking inside a familiar tool.
- Brand Radar tracks AI mentions and citations
- Full backlink and keyword suite
- Large index
- Brand Radar is an add-on to Ahrefs plans
- Starting cost is high for small teams
Nightwatch
Ideal for: rank tracking with AI search features
Among the options here, Nightwatch speaks most directly to rank tracking with AI search features. Nightwatch is a rank tracker that has added AI search visibility features, with agency-friendly reporting and white-label options. It suits agencies that already track rankings and want AI visibility in the same dashboard.
AI features are newer than dedicated trackers like Peec, so depth may lag. For agencies, the combined rank and AI reporting is convenient.
- Rank tracking plus AI search visibility
- Agency-friendly reporting
- White-label options
- AI features are newer than dedicated tools
- Pricing varies by plan
Rankshift
Ideal for: agency AI visibility tracking
For readers focused on agency AI visibility tracking, Rankshift is a strong match. Rankshift is a dedicated AI search tracker built for agencies, with multi-client dashboards and reporting that scales across many brands. It suits agencies managing AI visibility for several clients at once.
Pricing is quote-based, and it is a smaller brand than Semrush or Ahrefs. For agency workflows, its multi-client design is the advantage.
- Dedicated AI search tracking
- Agency dashboards
- Multi-client support
- Pricing is quote-based
- Smaller brand than enterprise rivals
How we picked these
We compared official feature pages, pricing pages, app store listings, privacy policies and public reviews for each product on this list, and we kept only products that exist and work today and that truly fit the topic. Where a price had changed between sources or we could not verify it on the vendor site, we wrote See website rather than print a number we could not stand behind. We also weighed who each product is really for, not just how long its feature list runs. A product with a smaller set of features can be the better buy when it matches your workflow, your budget and the size of your team, and we say so plainly in each write-up. We also checked what each product costs over a full year, not just the headline monthly price, since annual billing, seat minimums and add-on fees can change the real total by a wide margin. Free plans were judged against their limits too: a free tier that caps the exact feature you need most is not really free for your use case, and we say so in the write-up when that is the case. Where prices differed between the vendor site and review listings, we trusted the vendor site, and where we could not confirm a figure on the vendor site at all, we wrote See website rather than repeat a number from a third party. That caution is deliberate, because a wrong price is worse than no price when you are building a budget.
AI Mode versus AI Overviews: what to check before paying
Google AI Mode and AI Overviews are different surfaces: AI Mode is a conversational search experience with follow-up questions, while AI Overviews are summary boxes on standard results pages. A tool that tracks one may not track the other well, so ask vendors directly which surfaces, models and prompt sets their plan covers, and test with your own brand prompts during a trial.
Also check whether the tool reports citations, uncited mentions and sentiment, since a brand can be mentioned without a link and still gain visibility. The most useful trackers show which prompts trigger your brand, which sources AI cites, and how that changes over time, not just a single visibility score.
Finally, before you commit to one of the options above, run it on a real task from your own work rather than a polished demo project. Use the free tier or trial for a full week, invite the people who will actually use it every day, and test the one workflow you cannot live without, whether that is exporting your data, inviting a teammate, sharing a result with a client or getting help when something breaks. Note how long each step takes and where you get stuck, since those friction points are what you will live with for months. The product that handles your real task with the least friction is the right one, even if another option looks stronger on a feature comparison page.
Frequently asked questions
What is the best AI Mode tracking software?
Peec AI and Profound lead on dedicated tracking, Otterly is the best budget option, and Semrush and Ahrefs suit SEO teams wanting AI visibility inside a suite. Scrunch suits enterprises.
What is the difference between AI Mode and AI Overviews?
AI Mode is a conversational search experience with follow-up questions, while AI Overviews are summary boxes on standard search results. Tracking tools may cover one surface better than the other.
How much does AI search tracking cost?
Dedicated tools start at $29 a month for Otterly, $95 for Peec AI and $99 for Profound, while enterprise options like Scrunch start at $250. SEO suite add-ons vary by plan.
Do I need AI search tracking?
If a growing share of your traffic and brand discovery comes from AI answers, tracking mentions, citations and sentiment helps you see visibility that rank tracking alone misses. Small sites may start with a free trial before paying.