Best AI Search Analysis Tools in 2026: 8 Tools Compared

Otterly.AI is the accessible entry point for AI visibility tracking. Its Lite plan covers a set of prompts across core engines such as ChatGPT, Google AI Overviews, Perplexity and Copilot, with daily tracking and unlimited team members, at a price small teams can justify. Published pricing lists Lite at 29 dollars per month, or 25 dollars per month on annual billing.

The catch is add-ons. Claude, Gemini and Google AI Mode cost extra, so a team that needs full engine coverage will pay more than the Lite headline price. Otterly suits a small team that mainly cares about ChatGPT and Google AI answers, and that wants affordable daily monitoring without an enterprise contract.

Profound is the enterprise-grade choice. It tracks around ten AI engines, offers deep reporting and persona modelling that shows how different buyer types see your brand in AI answers, and suits large teams that need data depth and API access. A trial covers a limited number of prompts for a week, which helps enterprise buyers evaluate before a sales conversation.

The weakness is price access. Brands now buy Profound on custom enterprise pricing, with no self-serve brand plan, while agencies face a separate plan plus per-workspace fees. Profound fits large brands that need the deepest AI visibility data and can fund an enterprise contract, not small teams looking for a quick tracker.

Peec AI suits mid-market teams in competitive markets. Its benchmarking compares your brand against competitors across AI engines, countries and languages, which helps European and global teams see where rivals win citations. Published summaries list Starter around 95 dollars per month, or about 85 euros monthly on some pages, with unlimited users and a set daily prompt count.

The catch is scaling cost. Higher prompt counts and projects sit on much pricier tiers, so a team tracking many prompts daily should price the tier it will actually need in six months. Peec fits competitive teams that value benchmarking clarity over the lowest entry price.

Scrunch suits midsize and larger teams that want analysis, not just measurement. Its workflow moves from monitoring AI answers to analysing personas and funnel stages, then to optimisation actions, which helps teams turn visibility gaps into content work. Published pricing lists Core around 250 dollars per month, with agency and enterprise tiers above that, and a trial for evaluation.

The weakness is entry cost. At 250 dollars per month, Scrunch is not a casual tracker, and teams that only need basic monitoring will find Otterly cheaper. Scrunch earns its price when persona and funnel insight changes what content you produce next.

Goodie suits teams that want direction, not just a dashboard. It tracks visibility across many AI models and converts gaps into a prioritised list of fixes, such as pages to improve, facts to correct or schema to add, rather than leaving teams to interpret raw scores. That action focus is the main differentiator in a category where most tools only measure.

The catch is price transparency. Goodie pricing is less widely published than Otterly or Peec, so teams must request a quote to compare fairly. Goodie fits teams that have tried a pure tracker, felt stuck with data, and now want a clear next-action list each week.

Semrush AI Visibility Toolkit suits teams already paying for Semrush. It adds AI prompt tracking, citation monitoring and research tools inside the suite SEO teams already use, so AI visibility joins keyword, backlink and site data in one place. Published summaries list the AI toolkit around 99 dollars per month per domain on annual billing, with a free checker for a few daily checks.

The weakness is stacking. If you do not already use Semrush, the combined suite plus toolkit cost exceeds a standalone tracker such as Otterly, and entry prompt counts are limited. Semrush fits SEO teams that want AI visibility as one more suite module, not as a standalone purchase.

Ahrefs Brand Radar suits SEO teams that already live in Ahrefs. It tracks brand visibility across AI engines, draws on a large prompt database, and in some reports indexes YouTube and Reddit mentions beside AI answers, which gives a broader brand picture than prompt tracking alone. Published summaries list Brand Radar from about 199 dollars per month per platform index, on top of a paid Ahrefs plan.

The catch is total cost. Brand Radar plus an Ahrefs plan is an expensive stack for a small team, and the most expensive at scale in some 2026 comparisons. Ahrefs fits established SEO teams that need brand radar depth inside a suite they already fund.

AthenaHQ suits enterprise teams that run GEO, or generative engine optimisation, as a formal workflow. Its Starter plan covers tracking across several engines with credit-based prompts, plus workflow tools that help larger teams assign fixes and track progress. Published summaries list Starter around 295 dollars per month, with an Essential free tier for basic checks.

The weakness is entry cost and complexity. AthenaHQ is built for larger teams, so small teams will find Otterly simpler and cheaper. AthenaHQ fits organisations that treat AI visibility as a programme with owners, workflows and reporting, not as a single dashboard.