Best Backlink Checker Tools in 2026: 7 Tools Compared

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By the Ainotely Editorial Team.
Updated October 2026. 8 min read. Prices and features researched from each vendor's official pages and app store listings at time of writing.
Best Backlink Checker Tools
Quick picks
  1. 1Ahrefs logo
    AhrefsBacklink analysis
    Visit
  2. 2Semrush logo
    SemrushSEO suite plus backlinks
    Visit
  3. 3Moz Pro logo
    Moz ProDomain authority metrics
    Visit
  4. 4Majestic logo
    MajesticLink-focused research
    Visit
  5. 5SE Ranking logo
    SE RankingAffordable SEO plus backlinks
    Visit
Short version:
In this guide Quick comparisonThe best backlink checker toolsHow we picked theseHow to choose the right backlink checker toolFrequently asked questionsSources

Quick comparison

ProductIdeal forPrice fromFree version
AhrefsBacklink analysisSee websiteNoVisit
SemrushSEO suite plus backlinks$139 per monthNoVisit
Moz ProDomain authority metrics$49 per monthFree trialVisit
MajesticLink-focused research$49.99 per monthFree trialVisit
SE RankingAffordable SEO plus backlinksSee websiteFree trialVisit
UbersuggestBudget backlink checks$29 per monthFree trialVisit
Google Search ConsoleFree own-site linksFreeYesVisit

Backlink checkers crawl the web, index links between pages, and report who links to a site, with what anchor text, and how strong those links appear. They differ in index size, freshness, metrics and price, so the best tool depends on whether you need competitor research, link building, disavow work or simple monitoring. The list below covers each need.

Ahrefs logo
#1

Ahrefs

Ideal for: Backlink analysis

Ahrefs website
ahrefs.com homepage

Ahrefs is our pick for backlink analysis. Its crawler maintains one of the largest live link indexes, with detailed reports on backlinks, referring domains, anchor text, link growth over time, and broken or lost links. Site Explorer lets you inspect any domain, which makes competitor link research and link building prospecting straightforward.

Pricing has varied across sources, with a Starter plan at $29 per month reported recently and older figures around $129 per month, so confirm current pricing and limits on the vendor site before buying. For serious link analysis, Ahrefs index size and report depth justify the cost.

The good and the bad
  • Largest live link index among commercial tools
  • Detailed backlink, referring domain and anchor reports
  • Broken link and lost link tracking
  • Pricing has varied across sources, with Starter at $29 per month in recent reports and higher figures elsewhere, so confirm current pricing
  • Full features need higher tiers
Semrush logo
#2

Semrush

Ideal for: SEO suite plus backlinks

Semrush website
semrush.com homepage

Semrush suits teams that want backlink checking inside a wider SEO platform. Backlink Analytics covers referring domains, anchors and link trends, Backlink Audit flags toxic links for disavow, and the same subscription covers keyword research, rank tracking and site audits. That integration saves tool-switching for SEO teams.

Entry pricing around $139 per month is higher than budget rivals, and the backlink index is smaller than Ahrefs in some comparisons, though still large. For SEO teams that need more than links alone, Semrush offers the most complete suite here.

The good and the bad
  • Backlink analytics inside a full SEO suite
  • Backlink audit and disavow tools
  • Keyword and site audit data alongside links
  • Entry price of $139 to $139.95 per month is higher than Moz or Ubersuggest
  • Backlink index is smaller than Ahrefs in some comparisons
Moz Pro logo
#3

Moz Pro

Ideal for: Domain authority metrics

Moz Pro website
moz.com homepage

Moz Pro suits teams that rely on Domain Authority and Page Authority metrics for link evaluation. Link Explorer reports backlinks, referring domains, anchor text and spam score, with a familiar interface that many SEO professionals already know. The metrics help prioritize link prospects and assess competitor authority.

The link index is smaller than Ahrefs, and entry pricing has varied across sources, from $49 to $99 per month, so confirm current terms. For teams that value Moz metrics and a lower entry price than Semrush, Moz Pro is a strong choice.

The good and the bad
  • Domain Authority and Page Authority metrics widely used in SEO
  • Link Explorer with spam score
  • Familiar interface for SEO teams
  • Link index is smaller than Ahrefs
  • Entry pricing of $49 to $99 per month across sources needs confirmation
Majestic logo
#4

Majestic

Ideal for: Link-focused research

Majestic suits link-focused researchers who want quality metrics beyond raw link counts. Trust Flow measures link quality from trusted seed sites, Citation Flow measures link quantity, and the historic index shows links that no longer exist. Link neighborhood analysis helps assess whether a linking site sits among quality or spammy neighbors.

The interface is more technical than Ahrefs or Semrush, and non-link SEO features are fewer, so Majestic works best as a link research tool alongside a broader SEO suite. For link quality analysis, Majestic metrics are uniquely useful.

The good and the bad
  • Trust Flow and Citation Flow metrics for link quality
  • Historic link index
  • Detailed link neighborhood analysis
  • Interface is more technical than Ahrefs or Semrush
  • Fewer non-link SEO features
SE Ranking logo
#5

SE Ranking

Ideal for: Affordable SEO plus backlinks

SE Ranking suits agencies and small SEO teams that want backlink checking at a lower price than Semrush. The backlink checker covers referring domains, anchors and link trends, with monitoring alerts for new and lost links, inside a suite that also covers rankings, audits and keyword research.

The link index is smaller than Ahrefs, and pricing has varied across sources, so confirm current terms for your plan. For affordable SEO plus backlink monitoring, SE Ranking offers good value.

The good and the bad
  • Backlink checker inside an affordable SEO suite
  • Backlink monitoring with new and lost link alerts
  • Competitive pricing for agencies
  • Link index is smaller than Ahrefs
  • Pricing varies by plan and has ranged from about $52 to $129 per month across sources
Ubersuggest logo
#6

Ubersuggest

Ideal for: Budget backlink checks

Ubersuggest suits beginners and small businesses that want basic backlink data at a low price. Entry pricing at $29 per month covers backlink reports alongside keyword research and content ideas, with a simple interface that newcomers find approachable. For a first backlink tool, Ubersuggest covers the essentials.

Link index and report depth are thinner than Ahrefs, and advanced features need higher tiers, so growing SEO teams will outgrow it. For budget backlink checks, Ubersuggest is the cheapest paid option here.

The good and the bad
  • Low entry price at $29 per month
  • Backlink data alongside keyword and content ideas
  • Simple interface for beginners
  • Link index and report depth are thinner than Ahrefs
  • Advanced features need higher tiers
Google Search Console logo
#7

Google Search Console

Ideal for: Free own-site links

Google Search Console is essential and free, but it is not a competitor research tool. It shows links to your own verified sites as Google sees them, which makes it the authoritative source for disavow work and for checking whether Google counts a link. Every site owner should use it, regardless of paid tools.

It cannot show competitor links, link quality metrics or prospecting data, so pair it with a paid checker for those jobs. For free, accurate own-site link data, Search Console is indispensable.

The good and the bad
  • Completely free
  • Shows links Google actually sees to your own sites
  • Essential for disavow and manual action work
  • Shows only links to your own verified sites, not competitors
  • No link quality metrics or prospecting

How we picked these

We compared official pricing pages, feature documentation and public reviews for backlink checkers available in October 2026. We kept tools with active link indexes, referring domain and anchor reporting, and, where relevant, audit or monitoring features, and we stated prices as published where available, noting where sources conflict. We did not claim hands-on testing.

Start with the job. Competitor research and link building need Ahrefs or Majestic, full SEO work needs Semrush or SE Ranking, metric-based evaluation needs Moz, budget checks need Ubersuggest, and own-site monitoring needs Search Console plus a paid tool for alerts. Matching the tool to the job avoids paying for an index you will not use.

Then compare index size, freshness and limits on your actual use. Check how many domains, reports and tracked links each tier covers, since entry plans often limit exports and historical data. Finally, use Search Console alongside any paid tool, since Google own-site data is free and authoritative for disavow and manual action decisions.

A disciplined link building routine is to review new and lost links monthly, investigate any sudden spike in low-quality links, and keep a simple log of outreach, placements and disavow decisions. That log prevents duplicate outreach to the same site, makes audits faster, and helps explain ranking changes months later. Also verify that important new links are actually indexed and followed, since a link that search engines never see or that carries a nofollow attribute helps less than it appears to.

Frequently asked questions

What is the best backlink checker tool?

Ahrefs suits detailed backlink analysis, Semrush suits SEO suite users, Moz Pro suits domain authority metrics, Majestic suits link quality research, and Google Search Console suits free own-site link data. The best tool depends on whether you need competitor research, link building, auditing or simple monitoring.

How much do backlink checker tools cost?

Entry prices range from free for Google Search Console to $29 per month for Ubersuggest, $49 to $99 per month for Moz Pro and Majestic, around $139 per month for Semrush, and varying pricing for Ahrefs and SE Ranking. Confirm current pricing, since figures change often.

What is a good backlink?

A good backlink comes from a relevant, trustworthy site, with natural anchor text, editorial placement in content, and a link that passes authority. Links from spammy, irrelevant or paid link schemes can harm rankings, so quality matters more than raw link count.

Can I check backlinks for free?

Yes, Google Search Console shows links to your own sites for free, and several paid tools offer free trials or limited free checks. Competitor backlink research at scale needs a paid tool, since free tiers limit domains, reports and historical data.

How often should I check backlinks?

Monitor new and lost links monthly for active SEO programs, and audit backlinks quarterly or when rankings drop, after a manual action, or before a link building campaign. Regular monitoring catches negative SEO, lost links and toxic links earlier.

Sources

  1. https://ahrefs.com
  2. https://www.semrush.com
  3. https://moz.com
  4. https://majestic.com
  5. https://seranking.com
  6. https://neilpatel.com/ubersuggest/
  7. https://search.google.com/search-console