| Product | Ideal for | Price from | Free version | |
|---|---|---|---|---|
| Backlink analysis | See website | No | Visit | |
| SEO suite plus backlinks | $139 per month | No | Visit | |
| Domain authority metrics | $49 per month | Free trial | Visit | |
| Link-focused research | $49.99 per month | Free trial | Visit | |
| Affordable SEO plus backlinks | See website | Free trial | Visit | |
| Budget backlink checks | $29 per month | Free trial | Visit | |
| Free own-site links | Free | Yes | Visit |
Backlink checkers crawl the web, index links between pages, and report who links to a site, with what anchor text, and how strong those links appear. They differ in index size, freshness, metrics and price, so the best tool depends on whether you need competitor research, link building, disavow work or simple monitoring. The list below covers each need.

Ideal for: Backlink analysis

Ahrefs is our pick for backlink analysis. Its crawler maintains one of the largest live link indexes, with detailed reports on backlinks, referring domains, anchor text, link growth over time, and broken or lost links. Site Explorer lets you inspect any domain, which makes competitor link research and link building prospecting straightforward.
Pricing has varied across sources, with a Starter plan at $29 per month reported recently and older figures around $129 per month, so confirm current pricing and limits on the vendor site before buying. For serious link analysis, Ahrefs index size and report depth justify the cost.

Ideal for: SEO suite plus backlinks

Semrush suits teams that want backlink checking inside a wider SEO platform. Backlink Analytics covers referring domains, anchors and link trends, Backlink Audit flags toxic links for disavow, and the same subscription covers keyword research, rank tracking and site audits. That integration saves tool-switching for SEO teams.
Entry pricing around $139 per month is higher than budget rivals, and the backlink index is smaller than Ahrefs in some comparisons, though still large. For SEO teams that need more than links alone, Semrush offers the most complete suite here.

Ideal for: Domain authority metrics

Moz Pro suits teams that rely on Domain Authority and Page Authority metrics for link evaluation. Link Explorer reports backlinks, referring domains, anchor text and spam score, with a familiar interface that many SEO professionals already know. The metrics help prioritize link prospects and assess competitor authority.
The link index is smaller than Ahrefs, and entry pricing has varied across sources, from $49 to $99 per month, so confirm current terms. For teams that value Moz metrics and a lower entry price than Semrush, Moz Pro is a strong choice.

Ideal for: Link-focused research
Majestic suits link-focused researchers who want quality metrics beyond raw link counts. Trust Flow measures link quality from trusted seed sites, Citation Flow measures link quantity, and the historic index shows links that no longer exist. Link neighborhood analysis helps assess whether a linking site sits among quality or spammy neighbors.
The interface is more technical than Ahrefs or Semrush, and non-link SEO features are fewer, so Majestic works best as a link research tool alongside a broader SEO suite. For link quality analysis, Majestic metrics are uniquely useful.

Ideal for: Affordable SEO plus backlinks
SE Ranking suits agencies and small SEO teams that want backlink checking at a lower price than Semrush. The backlink checker covers referring domains, anchors and link trends, with monitoring alerts for new and lost links, inside a suite that also covers rankings, audits and keyword research.
The link index is smaller than Ahrefs, and pricing has varied across sources, so confirm current terms for your plan. For affordable SEO plus backlink monitoring, SE Ranking offers good value.

Ideal for: Budget backlink checks
Ubersuggest suits beginners and small businesses that want basic backlink data at a low price. Entry pricing at $29 per month covers backlink reports alongside keyword research and content ideas, with a simple interface that newcomers find approachable. For a first backlink tool, Ubersuggest covers the essentials.
Link index and report depth are thinner than Ahrefs, and advanced features need higher tiers, so growing SEO teams will outgrow it. For budget backlink checks, Ubersuggest is the cheapest paid option here.

Ideal for: Free own-site links
Google Search Console is essential and free, but it is not a competitor research tool. It shows links to your own verified sites as Google sees them, which makes it the authoritative source for disavow work and for checking whether Google counts a link. Every site owner should use it, regardless of paid tools.
It cannot show competitor links, link quality metrics or prospecting data, so pair it with a paid checker for those jobs. For free, accurate own-site link data, Search Console is indispensable.
We compared official pricing pages, feature documentation and public reviews for backlink checkers available in October 2026. We kept tools with active link indexes, referring domain and anchor reporting, and, where relevant, audit or monitoring features, and we stated prices as published where available, noting where sources conflict. We did not claim hands-on testing.
Start with the job. Competitor research and link building need Ahrefs or Majestic, full SEO work needs Semrush or SE Ranking, metric-based evaluation needs Moz, budget checks need Ubersuggest, and own-site monitoring needs Search Console plus a paid tool for alerts. Matching the tool to the job avoids paying for an index you will not use.
Then compare index size, freshness and limits on your actual use. Check how many domains, reports and tracked links each tier covers, since entry plans often limit exports and historical data. Finally, use Search Console alongside any paid tool, since Google own-site data is free and authoritative for disavow and manual action decisions.
A disciplined link building routine is to review new and lost links monthly, investigate any sudden spike in low-quality links, and keep a simple log of outreach, placements and disavow decisions. That log prevents duplicate outreach to the same site, makes audits faster, and helps explain ranking changes months later. Also verify that important new links are actually indexed and followed, since a link that search engines never see or that carries a nofollow attribute helps less than it appears to.
Ahrefs suits detailed backlink analysis, Semrush suits SEO suite users, Moz Pro suits domain authority metrics, Majestic suits link quality research, and Google Search Console suits free own-site link data. The best tool depends on whether you need competitor research, link building, auditing or simple monitoring.
Entry prices range from free for Google Search Console to $29 per month for Ubersuggest, $49 to $99 per month for Moz Pro and Majestic, around $139 per month for Semrush, and varying pricing for Ahrefs and SE Ranking. Confirm current pricing, since figures change often.
A good backlink comes from a relevant, trustworthy site, with natural anchor text, editorial placement in content, and a link that passes authority. Links from spammy, irrelevant or paid link schemes can harm rankings, so quality matters more than raw link count.
Yes, Google Search Console shows links to your own sites for free, and several paid tools offer free trials or limited free checks. Competitor backlink research at scale needs a paid tool, since free tiers limit domains, reports and historical data.
Monitor new and lost links monthly for active SEO programs, and audit backlinks quarterly or when rankings drop, after a manual action, or before a link building campaign. Regular monitoring catches negative SEO, lost links and toxic links earlier.