| Product | Ideal for | Price from | Free version | |
|---|---|---|---|---|
| LLM visibility inside an SEO suite | See website | Free trial | Visit | |
| Brand visibility in AI answers | See website | Free trial | Visit | |
| Agency AI tracking with classic ranks | See website | Free trial | Visit | |
| Dedicated AI search analytics | See website | Free trial | Visit | |
| Low-friction AI visibility tracking | See website | Free trial | Visit | |
| AI visibility with regional tracking | See website | Free trial | Visit | |
| Small-brand AI mention tracking | See website | Yes | Visit | |
| Rank tracking with AI coverage | See website | Free trial | Visit |
We compared LLM rank trackers on which AI platforms they cover, prompt handling, sentiment and citation tracking, and pricing transparency. AI answers change frequently, so tracking the same prompts over time matters more than a single snapshot. Our pick for most teams is Semrush for breadth, with Otterly as the low-friction specialist alternative.

Ideal for: LLM visibility inside an SEO suite

Semrush tracks AI visibility across ChatGPT, Perplexity, Gemini and Google AI alongside classic rankings, which suits teams that already use it for SEO. Reporting ties AI mentions to broader search performance. AI features often sit in higher tiers or add-ons, so confirm prompt limits and platform coverage for your plan before buying.
For most readers, the deciding question with Semrush is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Brand visibility in AI answers

Ahrefs Brand Radar tracks how brands appear in AI answers, with competitor views and deep SEO data behind it. That combination suits teams that want AI visibility plus backlink and keyword context. AI features carry add-on pricing in many plans, and coverage varies by region, so check your markets during trial.
For most readers, the deciding question with Ahrefs Brand Radar is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Agency AI tracking with classic ranks

SE Ranking pairs classic rank tracking with an AI Search add-on covering AI overviews and chat answers. White-label reporting suits agencies serving clients. AI coverage is narrower than dedicated trackers, and prompt limits affect cost, but the combined bill is attractive for teams that need both views.
For most readers, the deciding question with SE Ranking is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Dedicated AI search analytics
Profound is a dedicated AI search analytics platform, built to show how brands appear across AI answers with conversation-level detail. That depth suits enterprises and agencies managing AI visibility as a core channel. Pricing targets larger teams, so small sites may find suites or smaller specialists better value.
For most readers, the deciding question with Profound is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Low-friction AI visibility tracking
Otterly offers a low-friction entry to AI visibility tracking, covering ChatGPT, Perplexity and AI overviews with sentiment views. Recent pricing reports put entry plans near 29 dollars a month for a limited prompt set. Prompt limits on lower tiers mean larger trackers need higher plans, but setup is fast.
For most readers, the deciding question with Otterly is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: AI visibility with regional tracking
Peec AI tracks AI visibility with sentiment analysis and competitor comparisons, including regional views that suit multi-market brands. Recent pricing reports put entry plans near 95 to 119 dollars a month depending on billing. Prompt quotas limit lower tiers, so count prompts and competitors before choosing.
For most readers, the deciding question with Peec AI is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Small-brand AI mention tracking
LLMrefs is an AI-first brand monitoring tool with a free plan, aimed at small brands that need core mention tracking without a suite price. Simplicity is its strength. Integrations are fewer than suites, and historical data is limited compared with larger platforms, so it suits straightforward tracking needs.
For most readers, the deciding question with LLMrefs is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Rank tracking with AI coverage
Nightwatch includes AI tracking at every tier alongside classic rank tracking, which suits agencies that live in rank reports. Reporting is strong and the platform covers major AI tools. Pricing is listed in euros, and AI depth varies by tier, so confirm platform coverage for the plan you intend to buy.
For most readers, the deciding question with Nightwatch is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.
We compared official feature pages, pricing pages, app store listings, privacy policies and public reviews for each option below. We kept only products that exist and work now, that fit the topic directly, and whose official homepage we could confirm. Where a price was not published clearly, we wrote See website rather than guessing, and we favoured options with a free tier or trial where one exists.
Count prompts before you compare prices. A plan that looks cheap with 15 prompts becomes expensive at 200 prompts, and most teams underestimate how many prompts they need once competitors and product variations are included. List prompts, competitors and regions first, then price that exact list.
Track sentiment and citations, not just mentions. Appearing in an AI answer helps little if the answer is negative or cites a competitor. Tools that show sentiment and citation sources give you actions to take, such as fixing content or building better source pages.
Re-run prompts after content changes. AI answers shift with model updates and content edits, so a single reading tells you little. Schedule regular re-runs and compare the same prompts over time, which is where tracking tools earn their cost.
Semrush suits teams that want LLM visibility inside a full SEO suite, while Profound suits dedicated AI analytics. Otterly offers a low-friction specialist start, and SE Ranking offers good agency value.
Prices range from free plans at LLMrefs to suite plans over 100 dollars a month, with specialist tools in between. Prompt limits and add-ons drive the real cost, so price your exact prompt list.
LLM rank tracking measures how often and how favourably your brand appears in answers from AI tools such as ChatGPT, Gemini and Perplexity, across prompts you choose. It complements classic search rank tracking.
LLMrefs offers a free plan for basic brand monitoring, and several tools offer free trials or one-off checkers. Ongoing tracking with many prompts usually needs a paid plan.
Start with ChatGPT, Gemini, Perplexity and Google AI overviews, since those drive most AI search visibility. Add Claude or Copilot if your audience uses them, and expand only when the data justifies it.