| Product | Ideal for | Price from | Free version | |
|---|---|---|---|---|
| LLM tracking inside an SEO suite | See website | Free trial | Visit | |
| Brand tracking in AI answers | See website | Free trial | Visit | |
| Dedicated AI visibility tracking | See website | Free trial | Visit | |
| Tracking tied to content work | See website | Free trial | Visit | |
| Simple LLM SEO tracking | See website | Free trial | Visit | |
| AI visibility with sentiment | See website | Free trial | Visit | |
| Agency tracking with classic SEO | See website | Free trial | Visit | |
| Enterprise AI visibility tracking | See website | No | Visit |
We compared LLM SEO tracking software on platform coverage, prompt handling, sentiment, citation tracking and reporting. Tracking means watching the same prompts over time, not taking a single snapshot, so trend and alert features mattered most. Our pick for most teams is Semrush for breadth, with Frase as the content-connected alternative.

Ideal for: LLM tracking inside an SEO suite

Semrush AI Search tracks brand visibility across ChatGPT, Perplexity, Gemini and Google AI alongside classic SEO data. That breadth suits teams already using Semrush. AI features often need higher tiers or add-ons, so confirm prompt limits and platform coverage for your plan.
For most readers, the deciding question with Semrush AI Search is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Brand tracking in AI answers

Ahrefs Brand Radar tracks brand mentions in AI answers with competitor views and deep SEO data behind it. That combination suits SEO-led teams. Add-on pricing applies in many plans, and coverage varies by region, so check your markets during trial.
For most readers, the deciding question with Ahrefs Brand Radar is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Dedicated AI visibility tracking

Profound is a dedicated AI visibility platform with conversation-level insights and enterprise reporting. That depth suits organisations treating AI search as a core channel. Pricing targets larger teams, so small sites may prefer Otterly or SE Ranking.
For most readers, the deciding question with Profound is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Tracking tied to content work
Frase checks ChatGPT, Perplexity, Claude, Gemini and Google AI daily, tying visibility alerts to content work that follows. A free checker gives a first reading without signup. Self-serve pricing varies by organisation size, and the content focus may not suit teams wanting pure tracking only.
For most readers, the deciding question with Frase AI Visibility is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Simple LLM SEO tracking
Otterly offers simple LLM tracking across ChatGPT, Perplexity and AI overviews with sentiment views. Recent pricing reports put entry plans near 29 dollars a month for a limited prompt set. Prompt limits matter for larger trackers, but setup is fast and the interface is clear.
For most readers, the deciding question with Otterly is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: AI visibility with sentiment
Peec AI tracks AI visibility with sentiment analysis and competitor comparisons, including regional views. Recent pricing reports put entry plans near 95 to 119 dollars a month depending on billing. Prompt quotas limit lower tiers, so count prompts before choosing.
For most readers, the deciding question with Peec AI is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Agency tracking with classic SEO
SE Ranking AI Search pairs an AI add-on with classic rank tracking and white-label reporting for agencies. That combined bill suits agencies serving clients across both channels. AI coverage is narrower than dedicated trackers, and prompt limits affect cost.
For most readers, the deciding question with SE Ranking AI Search is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.

Ideal for: Enterprise AI visibility tracking
Scrunch offers AI visibility analytics with persona and journey views for enterprise teams. That enterprise reporting suits large organisations managing AI search strategically. Pricing targets enterprises, so smaller teams will find lighter tools better value.
For most readers, the deciding question with Scrunch is fit rather than raw feature count. Check the plan limits that matter to you, such as seats, usage caps and what happens when a trial ends, before you commit to a paid tier. If the free tier or trial covers your core task, use it for a full week of real work before paying, and keep an eye on renewal terms and cancellation steps. That short test usually tells you more than any feature list, and it keeps the choice grounded in how you actually work day to day.
We compared official feature pages, pricing pages, app store listings, privacy policies and public reviews for each option below. We kept only products that exist and work now, that fit the topic directly, and whose official homepage we could confirm. Where a price was not published clearly, we wrote See website rather than guessing, and we favoured options with a free tier or trial where one exists.
Pick prompts that match real buyer questions. Generic brand prompts tell you little, while prompts mirroring how customers actually ask about your product reveal visibility that matters. Start with 20 to 50 high-intent prompts, then expand.
Watch citations, not just mentions. AI answers cite sources, and earning citations drives future visibility. Tools that show which pages get cited help you prioritise content fixes with real use.
Act on trends, not single readings. AI answers fluctuate with model updates, so a one-day drop means little. Look for sustained trends over weeks, and tie actions to content updates you can measure.
Semrush suits teams wanting LLM tracking inside a full SEO suite, Profound suits dedicated enterprise tracking, and Frase suits content teams. Otterly offers a simple specialist start.
Classic rank tracking measures positions in search results, while LLM tracking measures brand mentions, sentiment and citations in AI answers. Both matter as search behaviour shifts toward AI answers.
Yes, Frase offers a free AI visibility checker for a first reading, and several tools offer free trials. Ongoing tracking with many prompts usually needs a paid plan.
Prices range from entry specialist plans near 29 dollars a month to suite plans over 100 dollars a month, with enterprise tools higher. Prompt count drives real cost, so price your list.
Start with ChatGPT, Gemini, Perplexity and Google AI overviews, then add Claude or Copilot if your audience uses them. Coverage needs vary by market and industry.