| Product | Ideal for | Price from | Free version | |
|---|---|---|---|---|
| agencies wanting white-label client reporting | $20 per client per month | Free trial | Visit | |
| small agencies wanting fast simple reports | $44 per month | Free trial | Visit | |
| budget teams wanting flexible free dashboards | Free | Yes | Visit | |
| agencies needing KPI snapshots across channels | $79 per month | Free trial | Visit | |
| mid-size agencies prioritizing visual report design | From €199 per month | Yes | Visit | |
| SEO agencies wanting reporting plus rank tracking | $103.20 per month | Free trial | Visit | |
| PPC-focused agencies with 10 to 30 clients | $69 per month | Free trial | Visit | |
| data teams feeding dashboards and warehouses | $37 per month | Free trial | Visit |
SEO report software turns rank, traffic, and audit data into client-ready dashboards and scheduled reports. Agencies need white-labeling, automation, and client portals, while in-house teams need flexible dashboards and data blending.

Ideal for: agencies wanting white-label client reporting

AgencyAnalytics works best for agencies wanting white-label client reporting. AgencyAnalytics offers the widest integration coverage with full white-labeling, live client portals, and AI summaries. Pricing starts at $20 per client per month, and a free trial is available. This is the option to look at first if that description matches your situation.
The rank tracker is now a paid add-on, and per-client pricing grows with the roster, so model costs at your client count. That trade-off matters most if you were hoping for a single tool that covers every situation without compromise. Compared with the other options here, AgencyAnalytics stands out for agencies wanting white-label client reporting, while asking you to accept that Rank tracker is a paid add-on. Weigh that honestly against your budget and your patience for setup before you commit.

Ideal for: small agencies wanting fast simple reports

DashThis works best for small agencies wanting fast simple reports. DashThis sets up a client dashboard in minutes, with all features on every plan and no per-client fees. Pricing starts at $44 per month, and a free trial is available. Put this one near the top of your shortlist when the fit sounds right.
Integration coverage is thinner than AgencyAnalytics, and full white-labeling needs higher plans. That trade-off matters most if you were hoping for a single tool that covers every situation without compromise. Compared with the other options here, DashThis stands out for small agencies wanting fast simple reports, while asking you to accept that Fewer integrations than AgencyAnalytics. Weigh that honestly against your budget and your patience for setup before you commit.

Ideal for: budget teams wanting flexible free dashboards

Looker Studio works best for budget teams wanting flexible free dashboards. Looker Studio is free and flexible, with strong Google integrations and fully custom dashboards. Pricing starts at Free, and a free plan is available. This choice makes the most sense for readers who match the description above.
Setup is manual per client, and automated delivery needs workarounds, so it suits small rosters with technical staff. That trade-off matters most if you were hoping for a single tool that covers every situation without compromise. Compared with the other options here, Looker Studio stands out for budget teams wanting flexible free dashboards, while asking you to accept that Manual setup per client. Weigh that honestly against your budget and your patience for setup before you commit.

Ideal for: agencies needing KPI snapshots across channels
Databox works best for agencies needing KPI snapshots across channels. Databox tracks KPIs across channels with goal tracking and AI analysis for agencies with many clients. Pricing starts at $79 per month, and a free trial is available. Consider this option closely if you want the balance it offers.
White-labeling costs extra, and larger rosters need higher tiers, so check the plan that covers your client count. That trade-off matters most if you were hoping for a single tool that covers every situation without compromise. Compared with the other options here, Databox stands out for agencies needing KPI snapshots across channels, while asking you to accept that White-label is a paid add-on. Weigh that honestly against your budget and your patience for setup before you commit.

Ideal for: mid-size agencies prioritizing visual report design
Whatagraph works best for mid-size agencies prioritizing visual report design. Whatagraph excels at visual report design with multi-source blending for polished client reports. Pricing starts at From €199 per month, and a free plan is available. This is a strong candidate when your priorities line up with its strengths.
The price is high, and white-labeling requires the Max plan, so small agencies may prefer DashThis. That trade-off matters most if you were hoping for a single tool that covers every situation without compromise. Compared with the other options here, Whatagraph stands out for mid-size agencies prioritizing visual report design, while asking you to accept that High price. Weigh that honestly against your budget and your patience for setup before you commit.

Ideal for: SEO agencies wanting reporting plus rank tracking
SE Ranking works best for SEO agencies wanting reporting plus rank tracking. SE Ranking combines rank tracking, audits, and white-label reports in one subscription for SEO-focused agencies. Pricing starts at $103.20 per month, and a free trial is available. Keep this one in mind if the trade-offs below are acceptable to you.
White-labeling needs an Agency Pack add-on, and it suits SEO reporting more than full-service paid media reporting. That trade-off matters most if you were hoping for a single tool that covers every situation without compromise. Compared with the other options here, SE Ranking stands out for SEO agencies wanting reporting plus rank tracking, while asking you to accept that White-label needs Agency Pack add-on. Weigh that honestly against your budget and your patience for setup before you commit.

Ideal for: PPC-focused agencies with 10 to 30 clients
Swydo works best for PPC-focused agencies with 10 to 30 clients. Swydo offers unlimited clients with white-labeling on the base plan, which suits PPC-focused agencies. Pricing starts at $69 per month, and a free trial is available. This option earns its place for the specific audience named above.
Integration coverage is about 34 sources, and SEO depth is below specialist tools, so SEO-only agencies may prefer AgencyAnalytics. That trade-off matters most if you were hoping for a single tool that covers every situation without compromise. Compared with the other options here, Swydo stands out for PPC-focused agencies with 10 to 30 clients, while asking you to accept that About 34 integrations. Weigh that honestly against your budget and your patience for setup before you commit.

Ideal for: data teams feeding dashboards and warehouses
Supermetrics works best for data teams feeding dashboards and warehouses. Supermetrics moves marketing data into Sheets, Looker Studio, or a warehouse with reliable pipelines. Pricing starts at $37 per month, and a free trial is available. Round out your shortlist with this option if its approach appeals to you.
It has no reporting interface of its own, so you still need a dashboard tool and the labor to build reports. That trade-off matters most if you were hoping for a single tool that covers every situation without compromise. Compared with the other options here, Supermetrics stands out for data teams feeding dashboards and warehouses, while asking you to accept that No reporting interface. Weigh that honestly against your budget and your patience for setup before you commit.
We compared official feature pages, pricing pages, app store listings, privacy policies, and public reviews for each option, and we kept only products that exist and work today and that truly fit the topic. We gave weight to clear pricing, a usable free or trial option where one is offered, and honest limits stated on the vendor site. We did not claim hands-on testing we did not do, and where a price could not be verified on the vendor site we wrote See website instead of guessing. Our pick for most people is usually the option that covers the core job well at a fair price, not the one with the longest feature list. That said, the right answer depends on your situation, so use the comparison table to narrow the list to two or three options, then check the current pricing page before you pay.
Start with client count and pricing model. Per-client pricing suits growing agencies, flat pricing suits stable rosters, and free Looker Studio suits tiny rosters with technical staff.
Next, check white-label needs. A branded portal and domain matter for client trust, and some tools gate full white-labeling behind higher tiers.
Finally, test a real client report end to end. Connect live sources, schedule a report, and check that numbers match the source platforms before promising clients a format.
AgencyAnalytics is best for most agencies, DashThis is best for fast simple reports, and Looker Studio is best free. SE Ranking suits SEO-only agencies wanting one subscription.
AgencyAnalytics, DashThis, Whatagraph, Databox, and Swydo all serve agencies, while Looker Studio and Supermetrics suit teams that build custom dashboards.
Yes, the core Looker Studio platform is free, with Google integrations included. Third-party connectors cost extra, and setup per client is manual.
AgencyAnalytics Core costs $20 per client per month billed yearly, with rank tracking and AI tracking as paid add-ons. Enterprise pricing is custom from 25 clients.
White-label reporting puts your agency branding, domain, and logo on dashboards and reports instead of the software vendor branding, which helps client trust.